Written interview summarized | Digitalization marketing direction What is the digitalization of a marketing department? Digitizing a marketing department means above all: delivering a better customer experience that has a direct impact on the buying process. This process plays a strategic role for the success of the company.Of course, digitalization does not stop at redoing
Summary of the written interview | Air transport and tourism What impact has the Covid crisis had on air transport, and more widely on tourism? The impact on these sectors is immense as activity has come to a complete halt for several months. Indeed, the 9/11 crisis, the SARS crisis and the financial crisis of
Written interview summarized | Digital Business Transformation What has been your main focus upon taking over as CEO in 2019? I would say that it is not really a construction site but there have been construction sites that have declined from this mission. I arrived in a fairly complicated climate where the company, which had
Written interview summarized | Covid-19 crisis and HR function What has been the impact of covid-19 on the HR function? Being totally out of covid, we all hope, we will assume that covid is behind us. The impact seems obvious to me; the world of work has been subjected for almost two years to a
Summarized written interview | Team management Management: what are the keys to making a company work? I think there are 3 keys, the first is sense/trust. Confidence is meaning because meaning gives confidence. And meaning is something important, it’s the fact that everyone shares what we are for, what the company is for and where
Written Interview Summary | Turnaround Mission In which types of missions do you intervene most often? I have a strong preference and affinity for turnaround assignments. This is really my priority. What is a turnaround mission? It is an intervention in a company in difficulty, often at risk of insolvency. The stakes of a turnaround
Summarized written interview | The Transition Manager What is an interim manager? An interim manager is an experienced executive who brings his or her experience for a given period of time to a company facing an unusual challenge in its course and operation: solvency/profitability crisis, change management, change of scope or vacancy of a position.
Written interview summarized | Structured finance What exactly is structured finance? Structured financing is financing for a company, which is the opposite of corporate financing. A company that has equity and good cash flow can take on debt on its own without the bank collecting collateral. On the other hand, when a company needs to
Written interview summarized | Compliance What is compliance? Compliance for a company means compliance with laws, external and internal regulations in France and abroad to which it is subject. But in fact, when reading the regulatory texts, it goes further, as it can be defined asall the processes that ensure that the behavior of the
Written Interview Summary | Tools for Collection Development What are the tools to manage collection development? What do you think of these tools? In the vast majority of companies, these instruments are managed in Excel files, which has the advantage of being understandable by all. It’s quite synthetic. But this simplicity is offset by many
Theme: “Project mode in the Finance function: best practices and possible scope of intervention Summarized written interview | Finance Department As a former CFO in a company and now an interim manager in this field, what is the most characteristic feature of a project compared to the traditional CFO functions? In my opinion, the typical