Reference Sales & Marketing Director

Manage the strategic project from the launch to the distribution of the products in supermarkets, in order to find growth relays for the company.

The main challenges are:

1. Design and management of the company’s marketing strategy:

Lead the project from start to finish: from brand strategy, assortment selection, to product placement.
Follow the evolution of the ecosystem in which the brand and products evolve and in particular the practices and positioning of its direct and indirect competitors.
Manage the program with the Sales, Marketing, Supply Chain and Finance departments.
Identify opportunities for growth.

2. Evaluation of post-deployment results in distribution:

Define, monitor and analyze budgets and sales performance indicators.
Implementation and evaluation of KPI's
Define, market and manage the implementation of various partnerships/sponsorships.

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