Managerial challenge of taking over the full role of Marketing Director, following the departure of the existing CMO, in a sensitive context of a PSE
- recovery, stabilization and mobilization of the existing team
- structuring, recruitment and management of the marketing team
- follow-up of internal and external communication projects
- brand development, branding
- optimization of the marketing strategy (B to B and B to C) in Belgium and Germany
- management of the lead generation process
- audience development of targets in partnership with clients
- creation of original videos and articles integrated with products
- handover to the newly recruited Marketing Director, support for the teams
- intervention in a COVID / Distanciel context