Reference Marketing Director in a growing SME

Managerial challenge of taking over the full role of Marketing Director, following the departure of the existing CMO, in a sensitive context of PSE:

1. Setting up a marketing team :

Structuring, recruitment and management of the marketing team
Recovery, stabilization and mobilization of the existing team
Handover to the newly recruited Marketing Director, support for the teams
Intervention in a COVID / Distanciel context: animation of meetings with new recruits

2. Strategic and operational marketing management:

Follow-up of internal and external communication projects
Brand development, branding
Optimization of the marketing strategy (B to B and B to C) in Belgium and Germany
Management of the lead generation process
Audience development of targets in partnership with clients
Creation of original videos and articles integrated with products

Share this article on your networks

Let's check together if your problem requires a transitional mission