Reference General Manager for a company turnaround

14 April 2021

Taking over the General Management of a small company manufacturing agricultural machinery, in crisis, and defining the new strategic orientations of the company.

1. Redefinition of the company’s strategy and organization :

Management of the project to obtain the recovery plan
Definition of the new activities and the global strategy of the company
Restructuring (financial, administrative, human resources, sales)
Deployment of methods to improve the performance of all services
Implementation of an innovation program (6 innovations over 2 years)

2. Definition of the marketing action plan and its deployment:

Establishment of a plan to regain the distribution network
Definition of geographical areas and targets
Establishment of partnerships with leading manufacturers in the market
Development and launch of new products
Sales deployment
Setting up KPIs to measure actions
Change from a negative to a positive result of + 1.5M

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