Interim marketing manager profiles offered by MOMEN
Why engage interim marketing management through MOMEN?
At MOMEN, the profiles we provide within 48 hours can hold positions such as Marketing Director, Marketing and Communications Director, Marketing Manager, CMO (Chief Marketing Officer), or PMO (close to the Executive Committee).
Our interim manager supports you in replacing a Marketing Director.
They define objectives and develop a marketing strategy. They manage a team through phases of structuring, skills development, recruitment, and specialization.
Together with their team, they create offerings for business development and build customer loyalty programs.
Our interim Marketing Manager is responsible for the brand, as well as internal and external communication (B2C, B2B, or B2B2C).
They oversee the entire lead generation process, managing brand image, media planning, and digital development: social media, brand content, newsletters, CRM (data management, customer relationship, customer experience/journey, and client activation).
Interim marketing management can also support strategic studies, market research, analysis of purchasing behaviors, and brand awareness.
Recruiting a Marketing Director / CMO (permanent role): what is the difference compared to interim management?
Are you looking to recruit a Marketing Director? Perhaps you have calculated the monthly cost of your executive’s absence?
Based on the monthly cost generated by the lack of a Director, you can assess the level of urgency of your staffing need. This will also help you determine the most suitable solution:
- Permanent recruitment
- Engaging interim management
The level of urgency is the main factor to consider: a first option may be to engage a Marketing executive search firm to recruit a Chief Marketing Officer on a permanent contract, but this can take time (several months).
Alternatively, you can choose to recruit an interim Marketing Manager, available to start immediately (within a week). Interim management has its advantages: it provides an interim solution while awaiting a permanent hire.